Developing specific CONTENT designed and built around a particular BRAND and converting this into a 30 Minutes highly entertaining DRAMA which can be telecast on different TV Channels and even on FM Radio. This approach can be based on some exciting THEMES built around the BRAND’S intrinsic values, personality, image, perception, values and traits. The DRAMA can be either a ONE-OFF EPISODE telecast repeatedly OR a FOUR-PART engrossing MINI-SERIES.

The actors in such BRANDED CONTENT (DRAMAS/FOOD JOURNEYS/ACTION/ADVENTURE/SPORTS) Programmes could be leading Drama Stars or even raw talent

SPONSOR (the BRAND/BRAND Manufacturer) will have to BUY 30 Minutes of AIR TIME on leading TV Channels, out of which 5 Minutes could be used EXCLUSIVELY by the SPNSOR for airing the BRAND around which the entire DRAMA has been based. Also, the SPONSOR has the option of including other BRANDS either from the same Company or from other Companies, willing to air their Brand Commercials